BOOTCAMP
BOLDbiz Marketing Bootcamp is an eight-week marketing intensive hosted in small groups of no more than 10 “campers”. Taught and facilitated by our team of rockstar marketers who work with small businesses every day, Marketing Bootcamp includes the opportunity for you to devote as little as three hours a week up to as many hours as you wish to spend on your marketing.
WEEKLY RECORDED LEARNING
Each week we'll post a recorded session covering that week’s topic that you can watch whenever it is most convenient for you. This topic is what you'll dig into as you tackle an exploration, review with your fellow campers and work on with us during your weekly one-on-one mentoring sessions.
Week One: USP, Target Audiences and Competitors
Week Two: Branding
Week Three: Marketing Planning
Week Four: Content (Verbal, Visual and Video)
Week Five: Website (including Analytics)
Week Six: SEO (including Analytics)
Week Seven: Social Media (Owned and Paid, including Analytics)
Week Eight:
Bootcamp Choice (options include Email, Advertising, Media/Influencer Relations, Collateral, and/or Event Marketing)
WEEKLY EXPLORATION
Now roll up those sleeves, and immediately put all that new knowledge to work! Each week you'll create a marketing component or asset based on the week’s topic. Use our BOLDbiz guides, templates, and worksheets to tackle your first draft on your own and then share your progress during the weekly huddle with your fellow campers for review and input. Want some one-on-one feedback? Use your weekly mentoring session with us for even more nudges. Each exploration can take an hour or more to complete, and together they give you the foundation and skills you need to tackle your company’s marketing efforts as you make your way through Bootcamp and long after.
WEEKLY VIRTUAL HUDDLE
Each week you'll join a one-hour virtual huddle with your fellow campers and facilitators to review that week’s topic, adding in additional details, taking questions, and sharing progress on your explorations. We ask everyone to gather from a quiet place with microphone and webcam activated to help us connect and focus. All participants will sign a confidentiality agreement with BOLDbiz and each other so all campers feel comfortable sharing details about your business, your successes and your challenges.
Following the huddle, you can stay online with the group for another hour of networking, peer support, and additional time spent discussing any topic the group desires. We know screen fatigue is real so this additional hour is purely voluntary on the weeks you are feeling more social or have more to ask or contribute.
WEEKLY ONE-ON-ONE MENTORING
This is one of the parts of BOLDbiz we think sets us apart from other trainings. We know you have questions specific to you and your biz that might be tough to share during a huddle. So each week we're jazzed to spend an additional hour with you coaching, mentoring, reviewing, editing and overall “nudging” from one of us. This is a great time to get specific feedback on the explorations you’ve been sweating over and for us to brainstorm with you about your specific business, markets and customers. While we won't write content or tackle design during these sessions, we're all about giving you actionable input as you develop those mad marketer skills.
And if you decide you'd like additional special attention from our mentors, we give all campers and BOLDbiz Network members BTGO (buy two, get one free) mentoring hours.
ALL CAMPERS JOIN OUR BOLDbiz NETWORK
While you're a member of our Bootcamp, you're also a member of our BOLDbiz Network, an online community created to feed the brains and raise the spirits of entrepreneurs and biz owners like you. (And yes, sometimes we raise glasses of actual spirits!)
